My New York Fashion Week experience this season was better, busier and more exciting. I received invites to many shows (although, I couldn’t attend all…I will leave that discussion for another blog post). One of the shows I looked forward to was the Nolcha Shows, which took place on Monday, February 15th at Artbeam featuring the work of 11 great independent designers. The time slot for the entire show was from 11am to 830pm. It was basically an all day event and I was there for every single show.
The Nolcha Shows are a leading award winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past seven years the Nolcha Shows have become established as a platform of discovery; promoting cutting edge innovative fashion designers through runway shows and exhibitions.
The first presentation at the Nolcha Shows started at 11am featuring “Ones To Watch” which included five great emerging brands. The first brand to take the runway was Vitruvius followed by Cute Like Mad and Planet Zero Motorsports, then Fine Art of Fashion and lastly, Minan Wong. One thing I noticed about Vitruvius and Fine Art of Fashion was that both of their collections were designed by fashion students from Vancouver, Canada and Stevenson University in Maryland.
The 1pm time slot featured collection from Soufflesong, a brand founded by 23 year old Chinese designer, Fan Shumin. The collection was inspired by the vintage and regal styles of traditional Chinese Lolita fashion. My friend, Stacy who attended the show with me may think I’m crazy but this was my favorite showcase of the night. It was more exciting, different and artistic.
The 3pm time slot also featured one designer, Rohitava Banerjee, a newcomer on the NYFW scene. The inspiration for this collection came from the designer’s love for history and current events happening in the world.
The 6pm runway show took things up a notch and featured three ready-to-wear brands: Intrepid by AO’C, ACID NYC, and All Comes From Nothing. Intrepid by AO’C presented a mixture of sheer blouses and formal gowns, ACID NYC debuted designs made with Thermaltech that absorbs heat from the sun to warm the body, and All Comes From Nothing showed us an art-inspired contemporary collection.
The day ended at 8:30pm with a solo presentation by Di Yusupoff, an Eastern European brand founded by Sabina Yusupova. The collection had a feminine and ethnic edge to it and was inspired by the designer’s cultural heritage. To watch the runway show finale, click here.
Overall, this was a well organized and great event that gave a much needed and well deserved platform for independent designers. Lots of amazing and fashionable people showed up to support the designers.
For runway images, go here.